Marketer. Builder. Writer.
I’ve been told to pick one. I haven’t.

Most marketing teams using AI have noisy output they’re cleaning up by hand. Nobody is thinking about hallucination rates, input design, synthesis architecture, or process QA. That is an engineering problem wearing a marketing hat, and most rooms have nobody who can see it for what it is.

I can.

I work with late-stage startups and growing marketing teams on what AI-first actually means at the process level. Not GPT wrappers. Not chatbots bolted onto the workflows you already had. The actual infrastructure that lets a team operate differently: multi-agent pipelines, automated research and synthesis, marketing that runs without a senior person in every room for every decision.

My background is an odd one on paper. Structural analysis on the Boeing 787. Rides at Walt Disney Imagineering. Then 20 years in product and marketing at Amazon, Meta, T-Mobile, Grammarly, and Highspot. I started my business career in consulting at Accenture. I’ve been doing this longer than the job title existed.

That instinct is why this work fits. I still write code. I maintain an active personal stack. I understand the dev cycle, the model behavior, and the positioning simultaneously. Most people in this space can do one or two of those. Not all three.

My first job out of engineering school was designing rides at Walt Disney Imagineering. Later, structural analysis on the Boeing 787. Somewhere along the way I realized the build wasn’t the interesting part. Making people understand why it mattered was. That turned into 20 years in product and marketing at Amazon, Meta, T-Mobile, Grammarly, and Highspot.

I’ve been building things since I was five years old, drawing up plans for roller coasters and dreaming about becoming a Disney Imagineer. That dream stuck. I became a mechanical engineer, spent time at Imagineering designing experiences meant to make people genuinely happy, and realized somewhere in there that’s just who I am. I build things because making someone’s life a little better is the best feeling I know.

My son Ari brought me back to something I’d always loved but never made enough time for. We started exploring physics together. The cosmos, how things work, why the universe behaves the way it does. Watching him get excited about it reminded me why I fell in love with it in the first place. It’s one of the best things we do together.

My younger son Joshy has anaphylactic food allergies (dairy, eggs, sesame, peanuts) and we’re deep in an allergy program that has made our whole family hyper-aware of what that life actually looks like. The separate lunch tables. The birthday parties where we bring our own food or leave early. The way a kid can feel like an outsider just because of what they can’t eat. I’m writing a children’s book because I haven’t found one that makes those kids, and their parents, feel truly seen. I want to change that.

This is Shipyard. It’s where I build the things I can’t stop thinking about.